The platform is rolling out a new feature that enables them to reduce the quantity of artificial intelligence-produced content appearing in their feeds. This move comes as the service revealed that it now features more than 1 billion AI videos.
Testing and Rollout
This change is being tested over the following weeks before a global release. This shift aligns with a increase in content created by AI, fueled by emerging AI video creators.
The Broader AI Trend
It has been noted that approximately a tenth of the most rapidly expanding content creators on a popular video site only show content made by AI. A significant portion of this output is considered low-quality AI content, a term for inferior, mass-produced content that is frequently nonsensical or bizarre.
“We know from our community that many people enjoy content produced via AI tools, from digital art to science explainers, and we intend to offer the community the ability to adjust the amount of that, based on their own likes,” commented a company executive.
Volume and Proportions
The platform shared that there are currently over a billion videos on its service tagged as made with AI. Collectively, more than 100 m videos are submitted to the app daily, making clips made by AI a minor portion of its overall inventory.
User Control Features
Viewers will be capable of decrease or raise the amount of AI content they watch by using the content preference feature in the application and choosing AI-made media. Additional categories that currently be modified under the tool encompass politics, fashion, aesthetics, and choreography.
AI Disclosure Rules
The platform’s guidelines require creators to tag convincing AI-generated content, and it forbids malicious AI impersonations of well-known individuals or crisis events. Any authentic-looking artificial content that is not labeled can be removed under its user guidelines.
Additionally, the app will henceforth add an “AI-made” tag to content created with its proprietary AI systems, or flagged by an cross-platform project for recognizing AI-generated material. This step is intended to stop users from seeking to bypass the disclosure requirement.
AI Literacy Programs
The company is furthermore launching a $2m AI literacy fund for professionals and institutions to create learning resources about using AI responsibly. This project will benefit educational bodies focused on teaching computer science.
Platform Protection
The video-sharing app has defended its moderation strategy, during discussion over intentions to make redundant hundreds of safety staff in Britain. TikTok is set to cut 439 jobs in its user protection division in its British office, with worker representatives and internet security professionals raising concerns that people are being substituted by AI moderation.
A company official explained that people-led review would remain essential, but AI can shield workers by filtering out the most distressing content before it gets reviewed by staff. The platform reported a 76% decrease in explicit and harmful content seen by safety staff over the last 12 months due to reliance on its machine learning processes.
It is vital to balance people and machines to ensure user safety,” the official commented. “We’ll have humans as integral to the approach, but we additionally believe it’s very important to reduce exposure to harmful content as swiftly, which is the area in which a lot of the machine support is proving valuable operate efficiently.”
